Web video is seeing massive growth reports Digiday, a media company and community for digital media, marketing and advertising professionals. Watching video online has gone from a niche activity to mainstream. With new devices, video everywhere has become a reality.
Here are some must-know stats on online video.
Consumers give up on an online video if it doesn’t load in two seconds. (University of Massachusetts Amherst and Akamai Technologies)
Globally, online video traffic will be 55 percent of all consumer Internet traffic in 2016. (Cisco)
52 percent of consumers say that watching product videos makes them more confident in online purchase decisions. (Invodo)
Mobile video ads that include social media buttons drive 36 percent higher engagement. (Rhythm NewMedia).
76 percent of marketers plan to add video to their sites, making it a higher priority than Facebook, Twitter and blog integration. (Social Media Examiner)